Showing posts with label Hannah Montana. Show all posts
Showing posts with label Hannah Montana. Show all posts

Wednesday, September 9, 2009

Does 'Wizards of Waverly Place' Have The Magic Emmy Touch?

Gold Derby by Tom O'Neil (LA Times)

In past years there wasn't much hope for traditional drama and comedy series to win the Emmy Award for best children's program. Sometimes shows like "Hannah Montana" and "The Suite Life of Zack and Cody" — even mega-hot movie "High School Musical 2" — got nominated, but they usually lost to high-minded, real-life fare like "Nick News with Linda Ellerbee."

This year, however — presto, change-o — "Nick News" has been zapped off into a newly created category for nonfiction children's shows, leaving the main slot to nominees "The Wizards of Waverly Place," "iCarly" and Miley Cyrus' "Hannah Montana."

"Wizards of Waverly Place" is a popular new show about a magical family that includes one smart-cookie girl and her two brothers (one bright, one dimwitted). It was created by Todd J. Greenwald, who once wrote for "Hannah Montana" and other tween hits like "Saved by the Bell."

Greenwald is happy about the new Emmy rule change. "The fact that they split the categories makes it a fun and level playing field now," he says in our podcast. Click the arrow below to listen to our chat.

In our dishfest, we cover what makes shows like "Wizards of Waverly Place" and "Hannah Montana" such hits: They give frustrated tweens the feeling of secret empowerment.

"'Hannah Montana' is a genius formula," Greenwald says. "Kids love music and they love being popular. Imagine being popular in your own school, but nobody knows about it. It's a fantasy for every kid to have.

"As far as wizards go, you can do whatever you want whenever you want, but if it's against the rules, that makes it more exciting for the audience. There's a little rebel in every kid."

Photo: Disney Channel

Small Firms, Like Disney, Can Sell to Tweens

By Elizabeth Blackwell; Source: TheStreet

No longer children but not yet teenagers, "tweens" are now considered a powerful consumer demographic in their own right. Between the ages of 8 to 12, kids begin to develop into independent consumers: spending their own allowance money and showing specific brand preferences when shopping with Mom or Dad.

Walt Disney(DIS Quote) has been especially successful appealing to tween girls. The company helped launch the careers of actress Miley Cyrus and pop stars the Jonas Brothers, turning them into international brands available on everything from backpacks to snacks.

But Burbank, Calif.-based Disney hasn't had a comparable hit with tween boys, which might help explain this week's announcement that it will buy Marvel Entertainment(MVL Quote), home of iconic male-oriented characters such as Spider-Man and The Incredible Hulk. The Disney marketing machine has convinced tween girls to spend millions on merchandise from Cyrus's show, Hannah Montana; it can probably spin superheroes into a massive new revenue stream.

But there's no reason small companies can't get into the boy business, too. Tween boys have been somewhat overlooked compared to girls. Companies that understand how to appeal to their interests have the advantage of relatively few competitors.

According to youth marketing company Alloy Media + Marketing, tweens spend $51 billion each year, with their families kicking in an additional $170 billion.

To get in on that market, you must understand how tween boys think, says Adriann Fonstein, consumer strategist for AMP Agency, a unit of Alloy. "For them, life is about play. They like silly, physical humor. You have to make them feel like they're in on the joke."

Monday, August 17, 2009

Miley Cyrus, Like Other Stars Before Her, Struggles Toward Adulthood

By Monica Hesse; Source: The Washington Post

Was it or wasn’t it?

For the past several days, the Internets — the mommy bloggers, the celeb stalkers, the generally righteously indignant — have been studiously debating whether Miley Cyrus’ performance at the Teen Choice Awards, which aired last week, could be described as a pole dance.

A brief recap: Midway through the actress-singer’s choreographed routine, two stagehands lugged out an ice cream cart with a pole on the top. Miley, 16, jumped on and grabbed the pole, squatted to her haunches, stood up, was wheeled across the stage while holding the pole, jumped off. Some say the pole was there for balance, some say the pole was there to corrupt your children.

Whole thing took maybe 30 seconds, so the hubbub surrounding it (if Miley was pole-dancing, are all of the pole-holding subway commuters doing it, too?) leads one to conclude something: It’s not about the pole.

It’s about how awkward it can be for teen and tween stars, especially the freshly scrubbed ones, to transition to adulthood.

The cycle has played itself out again and again: There was Britney Spears going from schoolgirl pigtails to flesh-toned bodysuit at the 2000 MTV Video Music Awards, an act that made co-host Marlon Wayans exclaim “Girl done went from ‘The Mickey Mouse Club’ to the strip club!” There was Christina Aguilera, purringly instructing listeners to “rub me the right way,” just a few years after hanging up her own mouse ears. There was Vanessa Hudgens in lingerie, causing parents everywhere to have awkward teachable moments with their pint-size High School Musical fans. And there was, yes, Miley’s first shocker: Last year’s arty/creepy Vanity Fair spread, in which the star of wholesome Hannah Montana wore nothing but a bedsheet.

For every child star who has forged a smooth path to adulthood — Jodie Foster, Brooke Shields — there’s another who has taken the Lindsay Lohan path, which leads Directly to Video.

Miley’s booty-shorted performance might have had some parents cringing, but it also might have been a survival tactic. “Seventeen magazine isn’t read by 17-year-olds, it’s read by 11-year-olds who want to be 17,” says Joal Ryan, author of Former Child Stars: The Story of America’s Least Wanted, who adds, “And 17-year-olds want to be 25.”

The conundrum: When the tweens who now worship Hannah Montana age a year or two, they won’t want to be reminded that they once worshiped Hannah Montana. Miley, just like Britney or Debbie Gibson before her, will become an embarrassing relic of her fans’ childhood. “It behooves you to have an older audience,” says Ryan, one whose tastes have already matured. Often, the child stars who thrive are the ones whose careers have paradoxically never depended on a kid audience. Nobody would say E.T. was just a kids’ movie, but Drew Barrymore seems to have done OK.

Gaining an older audience, though, can mean booty shorts. It can mean posing on the cover of not Seventeen but Glamour, as Miley recently did. It means leaving the chaste constellation of other tween idols like Taylor Swift and Ashley Tisdale, and competing against adult performers with adult sensibilities, like Katy Perry and Lady Gaga.

The smartest stars have eschewed the issue altogether by stepping away from the spotlight to finish growing up privately. Foster took an acting hiatus to go to Yale; Shields went to Princeton. Harry Potter star Emma Watson, 19, seems to be trying that tactic — just as the leering fanboys began to beg for topless pics, she announced that she’d be absconding to Brown. She’ll be a freshman here in Providence this fall.

As for Miley, she’s committed to a fourth season of Hannah Montana, and is in the middle of filming The Last Song, co-starring Greg Kinnear.

It looks like a wholesome family affair.

Wednesday, August 5, 2009

Hannah Montana: Miley Cyrus To Appear at Teen Choice Awards with 'Twilight' and 'Glee' Cast

By Maria Gonzalez, BuddyTV Staff Columnist
Source: The Futon Critic

A leaked single is nothing to Miley Cyrus, as the tween sensation has once again landed a spot at the 2009 Teen Choice Awards. The Hannah Montana star has been slated to perform her newest release "Party in the USA" for the two-hour special.

Airing on Monday, August 10, this year's Teen Choice Awards will be hosted by the Jonas Brothers. Miley will obviously be thrilled at being with Nick Jonas again, but it looks as though they won't be spending that much time together as expected. She'll be too busy performing with two other famous groups.The 16-year-old actress and musician will reportedly be a guest along with the cast of Twilight and FOX's new comedy series Glee. Miley's going to rub shoulders with the vampire flick's Robert Pattinson, Kristen Stewart, Taylor Lautner, Ashley Greene, Nikki Reed and Kellan Lutz and the TV musical's Lea Michele, Cory Monteith, Jenna Ushkowitz, Chris Colfer, Amber Riley and Kevin McHale.

While several other celebrities will be making their appearance, Miley Cyrus seems to remain queen bee in the bunch. She hosted the Teen Choice Awards last year and has already won a couple. This year, she's been nominated for six categories.

Miley Cyrus is in the running for Choice Movie Actress: Music/Dance and Choice Movie: Liplock from her hit Hannah Montana: The Movie. In addition, she's also been nominated for favorite TV Actress in Hannah Montana, as well as in the category Choice Music: Single for "The Climb", and Choice Red Carpet Icon: Female.

Of course, there's no doubt the Hannah Montana star will rise to the occasion once again, as she hopes to stand out despite the Twilight and Glee phenomenon she'll be facing. Even though "Party in the USA" has been heard by fans already, they'll most likely still ogle at their idol when she takes the stage this Monday.

Monday, August 3, 2009

Like, OMG: PSP 4 Girlz

By Chris Kohler; Source: Wired

Image: Sony

Image: Sony

That Hannah Montana PSP bundle, with its girl-approved purple game machine, is going to ship this week, so Sony has launched a website informing girls — I am dreadfully sorry: girlz — that they can also play PSP.

Let’s put aside for a moment the fact that Sony is clearly stretching when it lists the new games on the console that will appeal to girls: Pangya? If I was to think of game genres that tween girls would not be interested in, golf and moe would be on the short list.

No, the weird thing about Girlz Play Too is how utterly forced it all seems; as a NeoGAF poster commented this morning, it’s like someone’s lame dad walking in on a slumber party and going OMYGAWD HI GIRLS, I ALSO LOVE THE SUPER JONAS BROTHERS!

Also, you can take a “personality test” to see which game character you are most like. Example result:

psppersonalitya

I guess we can all just be grateful that this isn’t one of the options:

psppersonalityk