DON'T CALL ME A TWEEN: Matt Lauer

About The Editor

I am a 'youth media and marketing expert' who has for the past fifteen years, been developing business strategies, producing, creative directing and editing pop-culture and 'lifestyle' oriented content and marketing initiatives geared towards tweens, teens, millennials, and young adults through a variety of medium including the internet, print, video, audio, and live events.

I always stay on-top of news items that discusses the latest media and marketing initiatives targeting this elusive group, and have collected them here at "Don't Call Me A Tween".

Below is a list of some of the companies I have worked or consulted for:

Mindspark/IAC (Zwinky/Girlsense)
Procter & Gamble Productions
Turner Broadcasting
The Cartoon Network
MTV2
Fuse Televison
YRB Magazine
The Fridge Magazine

Jonathan Levine
jonathandlevine@gmail.com

Friday, August 14, 2009

The Today Show's Brand Savvy Tweens Featuring Matt Lauer & Martin Lindstrom