Showing posts with label TV. Show all posts
Showing posts with label TV. Show all posts

Wednesday, July 1, 2009

One or Two Things He Knows About Teenagers


By KATHRYN SHATTUCK

New York Times

CARTER COVINGTON, then 26, had a lingering nostalgia for high school when “10 Things I Hate About You,” the director Gil Junger’s spin on Shakespeare’s “Taming of the Shrew,” arrived in theaters in 1999. It immediately became one of Mr. Covington’s favorite films.

In his first major role Heath Ledger played Patrick Verona, a Padua High School outcast. He’s paid by a new kid, Cameron James (Joseph Gordon-Levitt), to seduce Kat Stratford (Julia Stiles), the sour older sister of Cameron’s beloved, Bianca (Larisa Oleynik), who isn’t allowed to date until her sibling does.

Flash forward to 2007, when Mr. Junger was directing some episodes Mr. Covington had written for “Greek,” on ABC Family. Mr. Covington’s natural curiosity about “10 Things” began bubbling up, he said, and soon the men “started percolating this idea.”

The result: “10 Things I Hate About You,” the television series, which is to have its premiere July 7 on ABC Family. Lindsey Shaw plays Kat, Meaghan Martin is Bianca, Nicholas Braun is Cameron and Ethan Peck, a grandson of Gregory, is Patrick. There’s also DNA from the film, with Larry Miller reprising his role as Kat and Bianca’s father, Mr. Junger directing the pilot and Richard Gibbs composing the music.

“I like to say that we’re reimagining the movie, we’re not reinventing,” said Mr. Covington, now 36, who developed the series and serves as a writer and executive producer. “ABC Family respects the fact that writers have voices, and they really encourage them to express themselves. If I were Shakespeare, it would be my Globe Theater.” In excerpts from a recent interview, Mr. Covington talks with Kathryn Shattuck about coming of age.

Q. Why bring the movie to television?

A. I grew up on John Hughes movies. I was that kid who was completely hooked on “16 Candles” and “Pretty in Pink.” That whole Brat Pack era for those kids really resonated with me, and I thought that what he did well was tell these stories based on universal archetypes that anyone could relate to. And “10 Things” really tapped into that same sort of emotional resonance — that humor, that lightheartedness, but that grounding in the reality of what it’s like to be a teenager.

Q. How do you keep the story fresh for television?

A. I decided in the beginning that there’s enough distance between Shakespeare and us that we can free ourselves of some of the things Shakespeare dictated to the movie. For Patrick, I wanted to remove the element of Cameron paying him to date Kat. I really wanted Kat to be an interesting enough character that Patrick would be intrigued by her regardless of money. Kat is actually the character that I’m most excited about writing. She’s a unique female teen voice in a world of “Gossip Girl” and “90210.”

Q. What about your high school days?

A. I grew up in Winston-Salem, N.C. Actually went to R J Reynolds High School. In fact about 10 years before I started high school, kids could smoke in class. I was that guy who could sort of float between groups but never fully was grounded in any of them. I am an openly gay male now, but I was in the closet, so that also colored my experience, this idea that I think everyone feels — that you’re not quite yourself yet, but you have all these ideas of who you want to be, and you’re constantly trying on new identities or trying to get people to see you the way you want to be seen.

Q. How do you introduce Shakespeare into a contemporary series?

A. It’s probably the thing that I’m most unsure about, to be quite honest. It’s a fine line between putting in enough references that people who respond to those sorts of things feel rewarded, but not putting so much in that it takes you out of the show.

Q. Why does “The Taming of the Shrew” have such staying power?

A. I think it’s that sort of Sam and Diane relationship you saw in “Cheers” — the combativeness of attraction. It’s these two characters who probably would never be friends in real life, but they have this chemistry that draws them to each other. These charged romances help you storywise because it enables you to not have to get them together so fast.

Q. How do you tease people without turning them off?

A. You just asked the central question to everything. It is such a balancing act. What we are trying to do in the first 10 episodes is build the foundation for an epic romance. People have to buy into that, to be invested enough to want to watch the twists and turns. I’m sure we’ll have to use some of the devices that have been used before, like giving one of them someone else so that they’re now jealous and can’t be together. But I do feel like we will be playing cat and mouse with them for a while.

Nickelodeon's iCarly Ranks as Second Quarter's Top Kid, Tween Show in Basic Cable

Nick Scores Top Three Kids' Programs in 2Q: iCarly, SpongeBob SquarePants and The Penguins of Madagascar

NEW YORK, June 30 /PRNewswire/ -- Closing out the second quarter, Nickelodeon's iCarly is the number-one program on all of broadcast and cable with kids 6-11 and tweens 9-14 and the number-one live-action program with kids 2-11. The show also stands as cable's top kids' program among total viewers (source: NMR, Live + 7 Day from 3/30/08; Live + Same Day from 6/14/09-6/28/09). Starring Miranda Cosgrove and now nominated for four TEEN Choice Awards, iCarly hit several highs this quarter, including placing first among entertainment programming in May with total viewers. The series' second quarter performance was propelled by new episodes including "iDate a Bad Boy" (May 9, 8 p.m. ET/PT), which was kids 6-11 and tweens top series' telecast for second quarter, earning 7.2 million total viewers.

Year to date (12/29/08-6/28/09), iCarly ranks as the number-one kids' program on all of broadcast and basic cable with K2-11, K6-11, T9-14 and total viewers (P2+), and draws nearly 26 million total viewers each week. (Source: NMR, Live + 7 Day from 12/29/08; Live + Same Day from 6/14/09-6/21/09, NMR, NPower, Average Weekly CUME).

Nick's latest hit animated series, The Penguins of Madagascar, finishes as the number-one animated show with kids and total viewers for the quarter--followed by number-two ranked SpongeBob SquarePants. Since launch (March 28, 2009), The Penguins of Madagascar has quickly become a hit, averaging more than 24 million total viewers each week across all of its plays on Nick (Source: NMR, Live + 7 Day from 3/28/09; Live + Same Day from 6/14/09-6/21/09, NMR, NPower, Average Weekly CUME). SpongeBob SquarePants, as it celebrates its 10th Anniversary, is the number-one animated series year to date among kids 2-11 and has been for more than seven years.

Overall, Nickelodeon closes second quarter as basic cable's top total day network for kids and total viewers (P2+), marking its 15th consecutive year as cable's leading network during total day. Year to date, Nickelodeon also maintains double-digit leads over competitors and is the number-one total day network with its key demographics (kids 2-11, kids 6-11, tweens 9-14, persons 2+).

Nielsen: Teens Spend Barely a Third as Much Time Online as Adults

Ben Patterson: The Gadget Hound, Yahoo Tech

Worried that the youth of America is wasting away in front of a computer screen? Well, consider this: according to a new survey, U.S. adults actually spend way more time surfing than teenagers do.In a report titled "How Teens Use Media," Nielsen found that the average teen (ages 12-17, for the purposes of the survey) spends about 11 hours, 32 minutes a month online, versus about 29 hours for the average American, or a whopping 42 hours, 35 minutes for adults aged 35-44.

Now, I'd imagine we could chalk up much of the difference to the fact that many working adults have a broadband-connected PC sitting on their desk, whereas teens are often busy going to school, hitting the mall, going to band practice, or tapping out texts. Lots of texts. (More on that in a second.)

But even as time spent online tapers off as the average American gets older, folks aged 65 and older are still surfing an average of 28 hours, 34 minutes each month, nearly triple the amount of time spent by teens, according to Nielsen.

Teens are also watching less online video than most adults, Nielsen claims, with kids aged 12-17 streaming a little more than three hours of online video a month. Compare that to about five-and-a-half hours a month for young adults between 18 and 24, or four hours, 44 minutes for grown-ups aged 25-34.

Then again, maybe part of the reason teens spend so little time online (well, on average, anyway) is that they're so mobile—and by mobile, I mean cell phones. The Nielsen survey found that 77 percent of teens have their own cell phone, and that they're sending and/or receiving an impressive 96 SMS messages a day, or nearly 2,900 a month—a figure that's nearly double the average from early 2008. Amazing.

Meanwhile, the average numbers of call that teens make or receive each month has actually dipped to 191, compared to 286 in mid-2007, Nielsen says.

A few other interesting teen statistics from the Nielsen report: They're watching an average of three hours, 20 minutes of TV a day, they get a 25-minute daily dose of console gaming, and (in a bit of good news for print publishers) one in four reads the newspaper.

So, teens: About how long do you spend online each day? Use your phone more than your PC? Ever have to remind your parents to shut down the browser and, like, go outside or something?

Thursday, June 25, 2009

Nielsen Report: Teens More “Normal” Than You Think Regarding Media Usage

DON'T BELIEVE THE HYPE!

It’s 2009: Do you know where your kids are?

They might be on the Internet, or gaming or texting… but they could also be be watching live TV, listening to the radio or reading a newspaper. At the annual What Teens Want conference in New York, The Nielsen Company presented How Teens Use Media, which argues once you look past the hype - American teens are not as alien in their media usage as you might expect. Sure, it might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise.

“The media experience is broadening for all consumers, not just teens,” said Nic Covey, director of insights for The Nielsen Company. “Looking at our research across markets and media, we see that, contrary to popular assumption, teens are actually pretty normal in their usage, and more attentive than most give them credit for.”

The comprehensive report combines insights from Nielsen’s global resources in Television, internet, mobile, gaming, moviegoing, radio, newspaper and advertising research to debunk myths and provide the hard facts around how teens use media.

Key Takeaways

  • Teens are NOT abandoning TV for new media: In fact, they watch more TV than ever, up 6% over the past five years in the U.S.
  • Teens love the Internet … but spend far less time browsing than adults: Teens spend 11 hours and 32 minutes per month online. Far below the average of 29 hours and 15 minutes.
  • Teens watch less online video than most adults, but the ads are highly engaging to them: Teens spend 35% less time watching online video than adults 25-34, but recall ads better when watching TV shows online than they do on television.
  • Teens read newspapers, listen to the radio and even like advertising more than most: Teens who recall TV ads are 44% more likely to say they liked the ad.
  • Teens play video games, but their tastes aren’t all for the blood-and-guts style games: Just two of their top five most-anticipated games since 2005 have been rated “Mature.”
  • Teens’ favorite TV shows, top websites and genre preferences across media are mostly the same as their parents: For U.S. teens, American Idol was the top show in 2008, Google the top website and general dramas are a preferred TV genre for teens around the world.

For additional insights, download a free copy of How Teens Use Media

SOURCE: NIELSEN WIRE

Monday, June 22, 2009

TV Teen Shows Inhabit Another World

By Ellen Gray: Philadelphia Daily News

MAKE IT OR BREAK IT. 9 tonight, ABC Family.

NYC PREP. 10 p.m. tomorrow, Bravo.

Few Teenagers, I suspect, learn much about their actual lives from watching television.

Assuming they're watching at all.

Their younger sisters (and some of their brothers) may be trying to read their futures in the activities of Nickelodeon's "iCarly" or Disney's "Hannah Montana," but by the time they've left middle school, they'll probably have moved on, much the way I abandoned Seventeen magazine years before turning 17.

Moving on may mean the CW's "Gossip Girl," where money confers a quasi-adult status on amazingly dressed adolescents, or MTV's "The Hills," where young adults behave like adolescents.

But for 12- to 17-year-olds it's even more likely to mean ABC Family's "The Secret Life of the American Teenager," which in its first season set ratings records in that much-targeted demographic with the story of a 15-year-old named Amy (Shailene Woodley) who loses her virginity and gets pregnant in the same night.

And it happens at band camp.

Created by Brenda Hampton, whose "7th Heaven" boasted some of the least-believable teens ever on TV - as well as the largest audiences on its youth-oriented network - "Secret Life," which begins its second season tonight, reflects Hampton's fascination with sex and its consequences.

Amy's far from the only one who's taught a lesson in this show, which also seeks to make things uncomfortable for her warring parents (Molly Ringwald and Mark Derwin) and just about everyone else in her life.

Ringwald, who in real life is expecting twins this summer, won't be spending the season standing behind the couch holding a basket of laundry, Hampton having chosen to use the tools at hand to make it work, even if it means Amy's new baby's soon going to have an aunt or uncle for a playmate.

There is nothing in me that can say that "Secret Life" is a good show, or even a good-for-you show, but I can understand why kids whose media diet's been saturated with sexual images since early childhood might be attracted to a parallel universe where bad behavior's punished more often than it's celebrated.

I'm weirdly attracted myself, if only because "Secret Life" 's characters do and say such unexpected things - whether it's a 15-year-old boy proposing marriage or a sexually active girl advising a friend to hang on to her virginity - that there's seldom a dull moment.

Or, OK, a genuine one.

ABC Family, whose motto, "A new kind of family," clearly seeks to separate the cable channel from its Pat Robertson roots, is erecting a big tent for younger viewers, with shows like "Greek" and "Lincoln Heights" as well as "Secret Life."

Among its summer offerings: "10 Things I Hate About You," a series based on the hit teen-movie takeoff on "Taming of the Shrew"; "Ruby & the Rockits," a rocker-family series starring David and Patrick Cassidy (with brother Shaun getting the story credit); and "Labor Pains," a movie starring Lindsay Lohan, of all people, as a screwup of a secretary who fakes a pregnancy to avoid losing her job.

Another series, "Make It or Break It," which premieres tonight, follows the fortunes of a small group of female gymnasts, would-be Olympians for whom pregnancy's probably less of an issue than puberty.

Chelsea Hobbs stars as Emily Kmetko, a girl from the wrong side of the gymnastic tracks who, in the tradition of every sports movie from "Rocky" to "The Cutting Edge," has been given a shot at the big time.

Not that that's going to be easy, as the politics of the sport threaten her dream almost immediately.

There's very little that's unexpected in "Make It," including the obvious editing of the gymnastics performances.

But Emily's a tough character who's easy to root for.

And though many of the show's grown-ups aren't very grown up, "Frasier's" Peri Gilpin, who plays the mother of two other gymnasts, does a nice job of showing someone trying to do the best for her kids, not just herself.

Certainly I'd rather see a kid of mine tuning in ABC Family's altered reality than Bravo's latest unpleasant exploit-fest, "NYC Prep."

Bad enough that "The O.C." begat MTV's "Laguna Beach" (which begat "The Hills"), and "Desperate Housewives" inspired an entire franchise of angry, table-tipping women on Bravo.

Now, thanks to a collection of well-off New York adolescents whose parents really should have known better, the NBC Universal-owned cable network's out to convince us that those kids from "Gossip Girl" are real.

As if anyone would want them to be. *

Send e-mail to graye@phillynews.com.

ORIGINALLY POSTED AT

Friday, June 12, 2009

MTV Widens Its Net : The network aims to turn a British model into a Web star


By JAMIN BROPHY-WARREN
Wall Street Journal

Teens have been fleeing television for the Web. MTV is betting that British TV host Alexa Chung, a 25-year-old former model, will help bring young viewers back to the tube.

MTV is positioning “It’s On with Alexa Chung,” a live on-air music show, as the heir to “Total Request Live,” a long-running show that ended last year. Her new program will run weekdays at noon starting June 15. “I’m used to being on the hangover slot,” says Ms. Chung, who typically appeared on Saturday during the day on the U.K.’s Channel 4.

The star of MTV’s coming Web-driven music show “It’s On with Alexa Chung.”

To try to make Ms. Chung a star in the U.S., MTV plans to make her show a mash-up of television and Web content. The show will draw some of its material from social-networking sites like Facebook and video-sharing sites like YouTube. The show’s executive producer Corin Nelson says “It’s On” will do things like have celebrities turn the text of some viewers’ Facebook profiles into songs and stream in questions from viewers via Twitter.

“We just really want to make sure there aren’t a lot of layers of filters so people feel like they’re part of the audience. They want immediate information, and that affects the show,” says Ms. Nelson.

“It’s On” is part of a larger trend of bringing more Web content onto traditional networks like MTV. This month, G4 launched “Web Soup,” a spinoff of the popular E! video-clip show “Talk Soup,” just days after Comedy Central started “Tosh.0,” helmed by comic Daniel Tosh. Both shows feature viral videos and Web content.

Raised in a small village in England in the county of Hampshire, Ms. Chung started modeling when she was 16 years old. Displeased with the loneliness and isolation of a modeling career, she nabbed a slot hosting the music show “Pop World” on Channel 4 and presented for shows on BBC and ITV. Ms. Chung has won fans for her breezy on-camera style.

Last fall, Tony DiSanto, head of programming at MTV, was passed a tape of Ms. Chung’s performances and called her in for a meeting in his office in Times Square.

Amidst the movie paraphernalia that dots Mr. DiSanto’s office, Ms. Chung homed in on a single item: a box set of MTV’s popular teen reality drama “The Hills.” Mr. DiSanto was sold on her point of view. “I knew we had a unique voice,” says Mr. DiSanto.

Although she has been featured in British tabloids and fashion magazines, Ms. Chung isn’t very well-known on the Web. Her personal Web site doesn’t get much traffic, according to ComScore, and Ms. Chung has around 18,000 followers on Twitter, a healthy number for most people but far fewer than many other TV hosts.

MTV hopes that television will propel her to stardom online. Ms. Chung says that her online presence isn’t the chief reason that she was hired. “It’s quite the opposite,” she says. “It just so happened that they knew about my Twitter page.”

Pulling content from the Web for a TV broadcast like Ms. Chung’s new show can create problems. It can be difficult to get legal clearance to air some music clips and images. Such issues have been stumbling blocks for other Web-based shows.

For example, if a YouTube video features music playing in the background, the network airing the clip might have to pay for its use—or face a legal challenge.

At “It’s On,” several people on the staff will monitor and approve tweets before they hit the airwaves to ensure that no inappropriate content sneaks through and makes its way on to the television broadcast. Ms. Chung says she hopes the process will help her show bring in a wide range of material.

ORIGINAL ARTICLE HERE


Thursday, June 11, 2009

MTV Series Spotlights How Pregnant Teens Cope With Motherhood


Maci Bookout, now 17, of Chattanooga, Tenn.,
says on MTV's new series that it's hard to be '16 and Pregnant.'
By Cristina Kinon
DAILY NEWS STAFF WRITER

If just one girl decides to abstain from sex or use protection as a result of watching MTV's new series, "16 and Pregnant," then executive producer Liz Gateley thinks she's done her job.

"If there's a 22-year-old who's going out that night and they see the show and think twice about making sure they've got their contraception, that's a success," Gateley told the Daily News. "We also hope for a lot of co-viewing with our teenage audience and their parents, to open up the conversation."

Premiering Thursday night at 11, "16 and Pregnant" is a documentary series of hourlong episodes chronicling a five- to seven-month period in the life of a pregnant teen as she deals with all of the consequences and life-altering choices that come with having a baby.

(The series does deal with adoption but does not touch on abortion, a subject that Gateley said is dealt with by other MTV specials.)

Gateley said the idea for the show was conceived after the high-profile pregnancies of Jamie Lynn Spears and Bristol Palin drew attention to the rising number of teen pregnancies in the United States. Gateley said the intent of the show is to portray all the aspects of dealing with pregnancy and having a baby in your teens and not to glorify it in any way.....

GET THE FULL STORY HERE

Tuesday, June 2, 2009

Tween Sitcoms: Destined to Become Classic TV?

BY Kate Shatzkin
Article Source: Baltimore Sun


Remember The Brady Bunch? Gilligan’s Island? The Jeffersons? Happy Days?

If you’re of a certain age, you can sing the theme songs to these old TV shows and recall your favorite episodes. Remember when Marcia got braces?

You don’t find many sitcoms on TV these days. That is, unless you have a tween who likes to watch Nickelodeon and the Disney channel. I recently heard a report on NPR that said a number of the writers from the old TV sitcoms are working on tween shows like Drake and Josh, iCarly and the Suite Life of Zack and Cody. While adult TV viewing is divided among dozens of cable channels, kids TV is much more of a communal event. Nickelodeon sitcom writer Dan Schneider says he expects today’s kids will sit around reminiscing about their favorite tween shows the way grown-ups used to talk about Seinfeld and Friends.

I know that today, my kids and their friends talk about the latest antics of Sam and Carly.

What do you think of these tween shows? Are they destined to be comedic classics?

Photo: scene from iCarly courtesy of PRNewsFoto/Nickelodeon

READ THE ORIGINAL POST HERE

No End in Cyrus - Miley Agrees to Another Year As 'Hannah Montana'

By MAXINE SHEN / California Chronicle

MILEY Cyrus, who hinted last year that she was ready to call it quits as "Hannah Montana," is coming back for another season. Just as filming is set to end this week on Season 3 of the hugely popular tween series, the Disney Channel said that Cyrus had agreed to stay on the show for another year.

To keep things fresh, Cyrus and producers have decided the show will get a change of scenery. Next season, Miley Stewart (played by Cyrus) and family will be saying goodbye to the beachfront Malibu home they've lived in for three seasons (the series premiered in March 2006) and moving to a new house. The network won't say yet where the Stewarts are heading.
The announcement of a fourth season lays to rest tween fears that Cyrus would bail on "Hannah." Last summer, the 16-year-old rock star hinted that this season of "Hannah" would be her final one and that she would start making music her full-time job. "We're thinking this is our last season," she said, explaining that she'd been working on the series since she was 11 years old. Cyrus insisted that she wouldn't stray far from the company that turned her into a household name.

"I'm still with my [Disney] family," she said. "You know, they're safe. They always feel like home. And that's what I love about the company. They are family."

Two months later, reports surfaced on TMZ.com that both Cyrus and father, Billy Ray, were so eager to get out of their "Hannah Montana" contracts, that they were late showing up to work.
According to the gossip site's sources, Billy Ray told people on set that he and his daughter would only film 12 of the scheduled 24 episodes before leaving the series. Disney's response was to increase the third season episode count to 30.

By the time "Hannah Montana: The Movie" premiered in April, things settled down. Cyrus told reports that it was unlikely that she would do another "Hannah"-themed movie, but "would love to do another season [of the show]. That would be what we would all agree on." The long break between seasons will give Cyrus time to work on her music and movie roles. She's signed on to star in "The Last Song," a film that Nicholas Sparks ("The Notebook") wrote with her in mind for the lead role.
With the exception of Mitchel Musso, who plays Miley's friend Oliver Oken on the show, all of her other "Hannah" cast members will be there when filming is scheduled to begin early next year in Hollywood. Musso is being listed as a recurring character for next season.

(c) 2009 The New York Post. Provided by ProQuest LLC. All rights Reserved.

Saturday, May 30, 2009

Online Celebrity Helps: From Gag Writer to Host in 5 Years

By BILL CARTER
Article Source: New York Times

LOS ANGELES — A little over five years ago Andy Samberg gave up his unemployment checks to take a job writing a few gags for a television special, the MTV Movie Awards. He took a pay cut.

Still, it turned out to be a good career move. The assignment led to an audition at “Saturday Night Live,” a job on that show and growing fame for a series of short digital comedy films, some of which have been downloaded tens of millions of times. And now, in a scene right out of one of the popcorn movies that the awards celebrate, Mr. Samberg is back as the host of the ceremony. (It will be broadcast live on Sunday at 9 p.m. Eastern time.)

“It’s the American dream,” said the reality-television maestro Mark Burnett, who is producing the awards show for MTV. “Junior writer becomes host of the show he used to write for.”

Beyond the usual monologue, Mr. Samberg said, he will season his host duties with as many as five new short films. “I’m a pretape Charlie,” he said. He has recruited a mix of talent to accompany him in the films, from Will Ferrell to the singer Taylor Swift to J. J. Abrams, who usually works on the other side of filmmaking (as a creator of ABC’s “Lost” and director of the new “Star Trek” movie.)

Mr. Samberg said, with a sprinkling of nervous laughter, “This is a big show; it’s a spectacle.” He might have been looking at the lineup of guests and presenters, which includes Ben Stiller, Denzel Washington, Cameron Diaz and other Hollywood film names interested in getting in front of the mostly young, mostly movie-oriented and mostly large audience that MTV attracts for the event (as many as 3.6 million viewers for the live show and 20 million for all its showings on the channel).

Or the music lineup, headlined this year by Eminem and Kings of Leon. The show also has enough cachet with the Hollywood studios that three of them have contributed clips from coming movie sequels to “Twilight,” “Transformers” and the “Harry Potter” series, all of which will be seen for the first time. Last year’s host was Mike Myers, who has had a few hit movies of his own. Mr. Samberg has no blockbusters to his credit.

But Mr. Samberg, who is 30, has something else that MTV is most interested in: a sizable following among young viewers of much smaller screens, namely TV sets and computer monitors.

“I guess I reached some point where I got on the radar,” he said. “My name seems to come up on things on the Internet.”

It comes up with some frequency. Several of Mr. Samberg’s more than 60 digital shorts for “SNL,” produced with his writing partners, Jorma Taccone and Akiva Schaffer (the three form the comedy group the Lonely Island, which earlier this year released its first album, “Incredibad”), have become phenomena online. One, “I’m on a Boat,” featuring Mr. Samberg and the rap artist T-Pain, has been viewed more than 25 million times on YouTube — and that isn’t even Mr. Samberg’s biggest hit.

Two of his other short films, with titles that can’t be printed here with impunity, one about trouser accidents (with Molly Sims), the other about unusual gift ideas (with Justin Timberlake), have racked up more than 48 million and 35 million views.

All of this has made Mr. Samberg a desirable choice for an awards show intended to find new categories for nominations in movies that people actually wanted to see — rather than the ones usually honored for more ethereal qualities. The most nominated entries this year are “Twilight,” “Slumdog Millionaire” (an award winner and crowd pleaser) and “The Dark Knight.”

The winners, based on fan votes online, come in some rather contrived-sounding categories, like best fight, best kiss and best moment of cognitive dissonance. (That one also has a different formal title.)

“That award I still don’t totally understand,” Mr. Samberg said. Van Toffler, the president of MTV, said Mr. Samberg had gotten the nod as host because he is “the comedian for the digital age.”

Even with all his Internet exposure, Mr. Samberg said he recognized that this assignment was a significant career opportunity. “Certainly after doing this, it will introduce me to a lot more people that didn’t otherwise know me — or maybe thought my name was Adam and not Andy,” Mr. Samberg said.

ORIGINAL ARTICLE

Friday, May 29, 2009

JOBRO News!: “JONAS” is Tuesday’s No. 1 TV Program Among Kids 6-11 and Tweens 9-14, Towering Over its Closest Time Period Competitor, Nickelodeon

by Robert Seidman
Article Source: TV By The Numbers

Ratings Highlights For Tuesday, May 26, 2009 -
Final National Ratings

“JONAS” is Tuesday’s No. 1 TV Program Among Kids 6-11 and Tweens 9-14, Towering Over its Closest Time Period Competitor, Nickelodeon,

by Impressive Double-Digit Percent Margins

In Total Viewers, “JONAS” Ranks as Cable’s No. 1 Telecast at 6 O’Clock

“JONAS” Lifts Disney Channel to its Best Time Period Ratings in 6 Weeks

in Kids 6-11, and Second-Best on Record in Nearly 18 Months

“JONAS” Hits a Series High Among Boys 6-11 and Delivers

the Series’ Second-Best Ratings to Date Among Tween Boys

“JONAS”

On Tuesday, May 26, 2009, Disney Channel’s original series “JONAS” stood as TV’s No. 1 telecast for the day in Kids 6-11 (1.3 million/5.4 rating) and Tweens 9-14 (1.1 million/4.6 rating), driving the network to a No. 1 rank in Total Day in the key demos.

At 6 o’clock “JONAS” delivered a commanding victory, ranking as TV’s No. 1 program in Kids 6-11 (1.3 million/5.4 rating) and Tweens 9-14 (1.1 million/4.6 rating), overshadowing runner-up Nickelodeon by 41% in Kids 6-11 (1.3 million vs. 919,000) and by 79% in Tweens 9-14 (1.1 million vs. 615,000). In Total Viewers “JONAS” was cable’s No. 1 telecast in the half-hour (2.8 million).

  • JONAS” recorded Disney Channel’s highest delivery in the time slot in 6 weeks in Kids 6-11 (1.2 million) and second-highest in nearly 18 months - since 4/14/09 and 1/1/08, respectively.
  • JONASsurged over year-ago time period levels (05/27/08), increasing by 56% in Total Viewers (2.8 million vs. 1.8 million), by 47% in Kids 6-11 (1.3 million vs. 882,000) and by 40% in Tweens 9-14 (1.1 million vs. 786,000).
  • JONAShit a series high in Boys 6-11 (495,000/4.0 rating) and delivered at second-best levels in Tween Boys (363,000/2.9 rating), increasing by a solid 71% (289,000) and 59% (229,000), respectively, over year-ago time period averages (5/27/08).

(Source: Nielsen Media Research (preliminary, Live + Same Day, 5/26/09). Ratings based on national rating unless otherwise noted.

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