Monday, February 23, 2009

Rivals Unafraid to Borrow, or Steal, From Each Other

Article Source: New York Times

The cast of “Glen Martin DDS,” about an eccentric dentist’s family, which will start on Nick at Nite this summer.


Early in his tenure as chairman of the Walt Disney Company, Michael Eisner said he became so frustrated with the competitive advantage that Nickelodeon held over the Disney Channel among young cable viewers that he set about poaching a cadre of Nickelodeon executives, including Rich Ross, who now oversees the Disney Channel.

“Although Disney has its own ethos,” Mr. Eisner said in a recent interview, “Nickelodeon was a model.”

For Nickelodeon, it seems, turnabout has been fair play. Cyma Zarghami, the longtime president of Nickelodeon, has been fighting some of the recent successes of the Disney Channel — including the hit series “Hannah Montana” and the “High School Musical” movie franchise — with some Disney fairy dust of her own.

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