Wednesday, March 25, 2009

Cartoon Network Rolls out New Slate

Cartoon Network's live-action 'Survive This' focuses on teamwork.

Upfront presentation includes 13 new series


Article Source: Variety

NEW YORK -- Cartoon Network is getting into the live-action reality biz.

Execs announced a slate of six reality skeins at Cartoon's upfront presentation in Gotham Wednesday. The cabler's ambitious programming slate, unveiled by chief content officer Rob Sorcher and Turner Animation prexy Stuart Snyder, also encompasses seven new animated skeins and four original animated telepics.

In addition to the reality shows, Cartoon has launched a partnership with the NBA, repped by a shortform entry into the network's slate: "My Dad's a Pro," starring Jalen House, son of Celtics player Eddie House.

"If I were a buyer, I would buy," joked NBA commish David Stern to the advertisers in the aud.

The NBA tie-in is likely a response to Disney XD's much-publicized partnership with ESPN. Disney XD is seeking to wrest the 6-11 boys demo from Cartoon, but it faces an uphill battle. Cartoon's focus on boys over the past year has earned it further dominance over its target aud, traditionally the most lucrative kid demographic for advertisers. The presentation was filled with thinly veiled refs to "the kind of sanitized shows you see from the competition," as more than one exec put it.....


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