Friday, April 10, 2009

Activists Reject Having It Burger King’s ‘SquarePants’ Way

Article Source: New York Times
By Stuart Elliott

Burger King has long thrived on polarizing ad campaigns that delight its core audience of younger men and discomfit other consumers. From the “Subservient Chicken” Web site to an invitation to earn a burger by deleting friends on Facebook, the ads have generated headlines and, often, sales.

But eyebrows have gone up a bit higher than usual over a current promotion for a children’s value meal called the 99-cent B.K. Kids Meal, which features SpongeBob SquarePants of Nickelodeon cable TV fame. Because the offer requires the purchase of an adult value meal at the same time, Burger King is advertising the Kids Meal to adults ­ in a campaign with an adult approach...


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