Article Source: USA Today
Kids programmers are going where the boys are.
With Disney Channel, MTV and American Idol cornering the TV market for tween girls and younger, Cartoon Network and a new channel, dubbed Disney XD, are focusing more intently on the XY chromosome.
Nickelodeon remains the dominant network for kids, but Cartoon and XD, formerly known as Toon Disney, are moving away from a mostly single-minded focus on animation in search of a broader audience and slightly older viewers. The new target is ages 6 to 14, incorporating the sought-after tween crowd....
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