Monday, May 18, 2009

Teens Ready to Mute the Ban on Driving with Cell Phones


By Francesca Jarosz

Jackson Whiteker doesn't drive yet, but he's already found a traffic law he's willing to break: the one that bans anyone younger than 18 from talking on a cell phone while driving.

The law, passed last month, goes into effect in July and will apply to drivers such as Whiteker, who plans to get his license in February. But the Carmel High School freshman said that unless he sees it enforced vigorously, the new law doesn't provide much incentive to hang up while he drives.

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"I don't think (police) will be able to tell how old you are, and I don't think they'll be pulling people over for talking while driving," said Whiteker, 15. "I will follow the law only if it can be enforced.".....

Friday, May 15, 2009

How the Candie's Foundation and Bristol Palin Created a National Dialogue on Teen Pregnancy


BY Neil Cole

For the first time in my life, I am inclined to write a blog, based on the outpouring of articles, debates and strong responses on the Huffington Post and other news organizations regarding The Candie's Foundation, myself, Bristol Palin and the reaction to the town hall meeting we hosted last week.

I founded The Candie's Foundation in 2001 as an organization to raise awareness about teen pregnancy prevention during a time in which one million girls were getting pregnant each year. Over the past eight years the Foundation has created series of television, print and online public service announcements featuring celebrities whom teens admire and respect to educate teens about the issue. I am proud of the work the Foundation has completed and am proud of the town hall meeting and the results it has produced.

Last Wednesday, May 6th (the National Day to Prevent Teen Pregnancy) was an amazing day for The Candie's Foundation where America was bombarded by a media initiative on teen pregnancy that made over 100 million impressions.....

READ THE FULL STORY HERE


Teen-Focused Series Looks at Celebrity Lifestyles

By Nellie Andreeva

LOS ANGELES (Hollywood Reporter) - The Hollywood lifestyles of rich and famous kids are at the center of a new series to air on teen-centric channel The N.

The N, which will be renamed TeenNick in the fall, has ordered 13 episodes of the half-hour comedy-drama "Gigantic."

The show takes a skewering look at the glitzy, chaotic and oftentimes hilarious life of Hollywood "It" kids whose parents are A-list celebrities. It is described as a coming-of-age story set in the world of the showbiz elite, packed with parties and privilege.

The project also will feature testimonials by real-life Hollywood teens as well as celebrity cameos.

(Editing by Sheri Linden at Reuters)

READ THE FULL STORY HERE


More Teens Say They Like Their Parents...(At Least In Canada)




Good news for parents. Your teenagers like you!

Or, they do if you live in Canada.

The latest chapter in a decades-long study of Canadian children finds that today’s teens have stronger ties to their parents, “than any teen cohort in the past 30 years.”

Reginald Bibby, a sociologist at the University of Lethbridge, has been working on Project Teen Canada since 1984, asking similar questions of teenagers every eight years. The results of his most recent survey, of 5,500 teenagers, can be found in his new book, “The Emerging Millennials: How Canada’s Newest Generation is Responding to Change and Choice.” .....

Wednesday, May 13, 2009

COULD NOT RESIST: Amish Teen Ticketed for Having Beer in Buggy



LEON, N.Y. (AP) — Police cracking down on rowdy Amish youths ticketed a teenager for having beer in his horse-drawn buggy when they pulled him over on a western New York road. They said the 17-year-old was charged with underage possession of alcohol after he was stopped by deputies late Monday night in the town of Leon, 40 miles south of Buffalo.

Detective Nathan Root said the teen admitted drinking beer, but passed a field sobriety test.

Root says another Amish man in the buggy, a 22-year-old, was charged with providing the beer. Both are scheduled to be arraigned June 22.

Patrols were stepped up after an Amish elder's property was vandalized when he confronted youths about their drinking and listening to radios.

Copyright © 2009 The Associated Press. All rights reserved.

Sunday, May 10, 2009

JoBro News!!! Jonas Brothers To Host Teen Choice Awards


Source: NBC

LOS ANGELES, Calif. --

Miley Cyrus hosted the Teen Choice Awards in 2008, but this year, it’ll be her ex, Nick Jonas, and his famous brothers running the show.

Nick, Kevin and Joe, known collectively as the Jonas Brothers, will host and perform on the 11th annual Teen Choice Awards, which is set to air Monday, August 10 at 8 PM on FOX.

The show will come during the middle of the Jonas Brothers’ 2009 world tour, which kicks off in Dallas, Texas on June 20, five days after the release of their latest album, “Lines, Vines and Trying Times” [pictured].

And the band of brothers’ busy schedule continues on May 2, when their Disney comedy show, “JONAS,” debuts.

Copyright 2009 by NBC Universal, Inc. All rights reserved.

Wednesday, May 6, 2009

When the Cellphone Teaches Sex Education



The special cellphone, set on vibrate, begins to whir. Throughout North Carolina, anonymous teenagers are texting questions to it about sex.

“If you take a shower before you have sex, are you less likely to get pregnant?” asks one.

Another: “Does a normal penis have wrinkles?”

A young girl types: “If my BF doesn’t like me to be loud during sex but I can’t help it, what am I supposed to do?”

Within 24 hours, each will receive a cautious, nonjudgmental reply, texted directly to their cellphones, from a nameless, faceless adult at the Adolescent Pregnancy Prevention Campaign of North Carolina, based in Durham.

There goes the phone again.

“Why do guys think it’s cool to sleep with a girl and tell their friends?” .....

Tuesday, May 5, 2009

How Young Adults 18-29 Would Change Spending In A Recession

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A survey by the advertising agency J. Walter Thompson Company asked young adults 18-29 what things they would cut back spending on, downgrade or wouldn't give up no matter up.

by Inyoung Hwang

WASHINGTON – Companies have felt the need in this recession to ramp up innovative advertising tactics when targeting young adults, a demographic that has been elusive to marketers in recent years.

The weakened consumer confidence and spending in the U.S. have affected an age-group previously thought to be more recession-resilient.

A survey by the advertising agency J. Walter Thompson Company found 77 percent of young adults, people 18-29, feel nervous and anxious about the impact of the recession. Teen spending on fashion also declined 14 percent over the last year, according to a report by the investment bank Piper Jaffray.

The challenge becomes twofold for companies as they combat an economic downturn, while trying to capture a new kind of savvy customers made up of teenagers and twenty-somethings living in the internet age.

“They’re not passive consumers of anything,” said Carol Phillips, a marketing professor at University of Notre Dame. “You have to kind of market with them rather than to them.”

Phillips described how, as a consumer group, young adults can be a “moving target” because of the rapid changes in technology. An evolving relationship with technology leads to an entirely different relationship with marketing, she explained.....

Monday, May 4, 2009

Alloy Media + Marketing Expands Online Ad Network -- Adds TWEEN.com Platform Under Targeted Youth Offerings

NEW YORK, May 4, 2009 (GlobeNewswire via COMTEX)

Alloy Media + Marketing (Nasdaq:ALOY), a leading provider of youth-focused innovative media, today announced the expansion of its Alloy Media Network. Joining the top ranked TEEN.com Network, Alloy introduces the TWEEN.com Network (www.tween.com), a premium media content and advertising platform that reaches the 8-12 year old market. The TWEEN.com Network provides brand marketers highly scalable video and banner display programs as well as integrated advertising solutions to reach a large and concentrated online tween audience, in parent-friendly and monitored digital environments.

"The TWEEN.com Network marks an important extension of our youth focused web network," stated Jamie Elden, VP, Digital and Branded Entertainment for Alloy Media + Marketing. "Tweens make up a considerable share of the online youth market and represent an attractive demographic for a wide range of age-appropriate advertisers. The addition of highly targeted TWEEN.com is a natural progression for Alloy and affords our clients an efficient and effective advertising environment."

The TWEEN.com Network includes popular Alloy-owned websites representing some of the top-selling youth entertainment properties, including The Clique (www.jointheclique.com), The Sloane Sisters (www.sloanesisters.com) and Pretty Little Liars (www.prettylittleliars.com), as well as Jonas Brothers Fan (www.jonasbrothersfan.com), Popstar! Online (www.popstaronline.com), and other leading tween-focused entertainment, educational and gaming focused platforms. Overall, TWEEN.com Network sites reach over 15 million unique monthly users, according to digital media measurement firm, comScore. The network will be supported by Alloy's dedicated, youth-focused sales and production team, who offer clients extensive and demonstrable market expertise.....

Tuesday, April 28, 2009

'iCarly': Ruler of the tweens

By Denise Martin
April 28, 2009

Miley Cyrus' 'Hannah Montana' may get more attention, but the Nickelodeon show starring Miranda Cosgrove gets more young viewers.
Everyone knows who Hannah Montana is. But perhaps only kids know she's been unseated as TV's reigning tween queen by one Carly Shay.

When no one was looking, Carly, the plucky 15-year-old star of the Nickelodeon comedy “iCarly,” overtook Disney Channel's “Hannah Montana” -- and this year, "American Idol" -- in the ratings race for young audiences.

Miranda Cosgrove, who plays Carly, is still a name that draws quizzical looks while Miley Cyrus sells out Cineplexes and concert stadiums. Nor is Cosgrove the whirlwind of controversy that Cyrus has been. On Sunday, Cosgrove posted to her Twitter page: "Just finished 5 more hours of math. At least this afternoon was fun! My first real driving lesson!" -- a far cry from Cyrus' recent bio (dating a 20-year-old, a Jonas brother and posing provocatively for Vanity Fair.)

And yet, in its second season, "iCarly," which follows the misadventures of three friends who produce a Web show about, well, nothing in particular, has grown into TV's No. 1 series among kids (ages 2 to 11) and tweens (ages 9 to 14), drawing an average 5.6 total million viewers to new episodes.

So how did Carly do it? Unlike her scandal-attracting peers, she's got the Web working with her instead of against her.....

Wednesday, April 22, 2009

LG Goes Hollywood

by Todd Wasserman, Brandweek

Y&R campaign casts stars like Justin Timberlake, Heidi Klum and Hayden Panettiere

NEW YORK LG has racked up U.S. market share for its mobile phones by putting its ego aside and letting carriers like Verizon and AT&T get the glory, but a new high-profile push aims to inject some star power into the brand.

LG, working with Young & Rubicam, is launching its largest-yet campaign in the U.S. and linking with Justin Timberlake, Heidi Klum and Hayden Panettiere as well Paramount’s Transformers: Revenge of the Fallen in an attempt to raise its profile.

The effort includes two focused campaigns. The LG Xenon phone, aimed at social networking-happy Gen Yers, will get a TV, print and online campaign featuring 19-year-old Heroes star Panettiere and placement in Timberlake’s MTV series The Phone. That effort breaks this week.

Meanwhile, a push begins next month for the Rumor2 phone, targeted at “style-conscious teens and young adults.” It will be highlighted in a campaign featuring supermodel and Project Runway host Heidi Klum, who designed custom backplates for the phone. The Transformers tie-in, hitting along with the film in June, is part of a partnership LG announced with Paramount on April 1 that includes placement in the film for its Versa phone. LG had a similar deal last year for Paramount’s Iron Man.

The deals were meant to underscore LG’s brand positioning, which Ehtisham Rabbani, the brand’s vp of product strategy and marketing, said is all about self-expression. “The big difference for us going forward is you’ll see a greater emphasis on using specific models to highlight the brand as a whole,” said Rabbani. “The idea is how can you best help the consumer express themselves? That’s the evolution of where we’re heading.” Rabbani said he believed it was difficult to create a strong bond with consumers with one overarching message.

The campaign comes as the U.S. phone handset market has changed radically over the past few years. LG now has about 22 percent market share in units. LG and Samsung now control more than 50 percent of the market.....

Tuesday, April 21, 2009

17 Again Dethrones Hannah Montana in North American Tween Battle


Artice Source: ScreenDaily.com

By Jeremy Kay in Los Angeles

Zac Efron beat out his fellow tween idol Miley Cyrus to reign supreme as Warner Bros’ comedy 17 Again launched at number one with an estimated $24.1m opening weekend that gave Efron his second number one debut after High School Musical 3: Senior Year last October.

Hannah Montana The Movie tumbled 60.8% and three places to fourth on $12.7m for $56.1m. Overall box office surged as the top 12 releases grossed roughly $112m, marking a 20% gain on the same weekend last year.....

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Tuesday, April 14, 2009

Nickelodeon Calls on Kids for 'Big Green Help'


By Yana Polikarpov

Nickelodeon, a cable television network targeted to children and teens, will launch a series of on and off-channel ecological initiatives on April 22, Earth Day.

The multiplatform campaign includes the airing of green-themed episodes of popular tween shows iCarly and True Jackson, VP, along with select preschool series on Nickelodeon and sibling channel Noggin, all leading up to a “Power Down” activity at 9 p.m. ET on both networks. Power Down asks viewers to turn off the lights in their homes for 60 seconds to signal a commitment to becoming environmentally conscious.

“On Earth Day, we are using the power of our brand to connect kids to an issue of importance to them,” said Marva Smalls, executive vp, public affairs, Nickelodeon Kids and Family Group, in a statement. “More than half of kids have told us they are concerned about the environment. By working with our partners, and through initiatives like our new grants program and Power Down, we are providing them with tools and resources to help them be better environmental custodians.”.....

Monday, April 13, 2009

Disney Expert Uses Science to Draw Boy Viewers


Article Source: New York Times
Published: April 13, 2009

LOS ANGELES — Kelly Peña, or “the kid whisperer,” as some Hollywood producers call her, was digging through a 12-year-old boy’s dresser drawer here on a recent afternoon. Her undercover mission: to unearth what makes him tick and use the findings to help the Walt Disney Company reassert itself as a cultural force among boys.

Ms. Peña, a Disney researcher with a background in the casino industry, zeroed in on a ratty rock ’n’ roll T-shirt. Black Sabbath?

“Wearing it makes me feel like I’m going to an R-rated movie,” said Dean, a shy redhead whose parents asked that he be identified only by first name.

Jackpot.....

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Milk Shakes Up Campaign



Article Source: AdWeek

NEW YORK
The California Milk Processor Board, the originator of the iconic "Got milk?" ad campaign, is changing with the times.

The advertiser is making its first foray into gaming with an advergame, "Thrashteurizer," available for download starting today. The game is part of the "White Gold" campaign created by Goodby, Silverstein & Partners a year ago with a series of music videos from a so-lame-it's-cool fake rock band. The game communicates the key health benefits of drinking milk while challenging users to accumulate points by playing in tune with White Gold.

The move is the latest shift from traditional media for CMPB, which has gone from spending 60 percent of its budget on TV spots three years ago to about 35 percent today. It rolled out "White Gold," for instance, on MySpace, and TV has played a support role. According to Nielsen, the CMPB spent $3 million on media in 2008.

"We're going [online] where we believe our eyeballs and hearts and minds are," said Steve James, executive director of CMPB.....