NEW YORK, May 4, 2009 (GlobeNewswire via COMTEX)
Alloy Media + Marketing (Nasdaq:ALOY), a leading provider of youth-focused innovative media, today announced the expansion of its Alloy Media Network. Joining the top ranked TEEN.com Network, Alloy introduces the TWEEN.com Network (www.tween.com), a premium media content and advertising platform that reaches the 8-12 year old market. The TWEEN.com Network provides brand marketers highly scalable video and banner display programs as well as integrated advertising solutions to reach a large and concentrated online tween audience, in parent-friendly and monitored digital environments.
"The TWEEN.com Network marks an important extension of our youth focused web network," stated Jamie Elden, VP, Digital and Branded Entertainment for Alloy Media + Marketing. "Tweens make up a considerable share of the online youth market and represent an attractive demographic for a wide range of age-appropriate advertisers. The addition of highly targeted TWEEN.com is a natural progression for Alloy and affords our clients an efficient and effective advertising environment."
The TWEEN.com Network includes popular Alloy-owned websites representing some of the top-selling youth entertainment properties, including The Clique (www.jointheclique.com), The Sloane Sisters (www.sloanesisters.com) and Pretty Little Liars (www.prettylittleliars.com), as well as Jonas Brothers Fan (www.jonasbrothersfan.com), Popstar! Online (www.popstaronline.com), and other leading tween-focused entertainment, educational and gaming focused platforms. Overall, TWEEN.com Network sites reach over 15 million unique monthly users, according to digital media measurement firm, comScore. The network will be supported by Alloy's dedicated, youth-focused sales and production team, who offer clients extensive and demonstrable market expertise.....