By Alex Wepri: Broadcasting & Cable
Turner-owned network know they risk alienating their core audience, a big gamble in any environment...
A ghost-hunting show following a team of paranormal investigators, a reality series about outdoor novices exploring the jungle and a game show set aboard a fast-moving roller coaster. While the premises sound like something you might find on Discovery Channel, it is actually Cartoon Network that will be rolling out those shows.
And while the network is betting its new live-action slate will help redefine the channel as a destination for youth culture, executives at the Turner-owned network know they risk alienating their core audience, a big gamble in any environment.
'Is this appropriate?'
“Anytime you do something new at a network, particularly at one with a very specific niche, there will be a reaction. People will say, is this appropriate?” says Cartoon Network Chief Content Officer Rob Sorcher. “We are doing something that is very different than anything in the nearly 20 years of history of the channel. It is possible that this is going to take a while.”
The new shows will air on Wednesday and Saturday beginning June 17. They include ghost-hunting program The Othersiders, outdoor survival show Survive This and original concepts such as Destroy Build Destroy.....
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