Tuesday, June 9, 2009

"Miley Mart": The Ultimate Tween Dream: Miley Cyrus, Max Azria and Wal-Mart Partner to Launch Clothing Line

By Melissa Magsaysay
Article Source: The LA Times

Not since the Olsen twins’ merch first hit Wal-Mart shelves has the store been affiliated with such a dynamic design duo. Miley Cyrus is partnering with Max Azria to do a clothing line for Wal-Mart. The pop star is reaching to her “rock 'n' roll roots” and turning out a collection of tops, pants, T-shirts, shoes and accessories all priced under $20 and available in Wal-Mart stores in August.

Along with housing the teen star’s new line of clothing, Wal-Mart will sponsor the “Miley Cyrus Live in Concert” tour -- which makes sense since Cyrus is one of the store’s highest-selling recording artists.

The line will probably sell like crazy to tween girls who've worshiped Cyrus from her wigged days as Hannah Montana. They should start calling the place Miley-Mart.


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