The "envelopes" were opened and the best games named during Nickelodeon's "AddictingGames Showdown" (Saturday, June 27, 8-10 p.m. ET/PT), the first-of-its-kind convergent, prime-time TV event honoring the coolest, funniest and most addicting games. More than 5 million votes were cast for the cream of the crop from AddictingGames' library of 3,500 games. Honors went to games in 10 different categories, including: "Best Game From Planet Random" - Tattoo Artist; "Greatest Escape Game" - Escape the Car; "Mostest Edumacational Game" - Magic Pen; and "Most AddictingGame" - World's Hardest Game.
"Congratulations to the winning games and the developers who created them. We applaud the innovation and creativity of everyone involved in creating such phenomenal online games," said Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group. "'The AddictingGames Showdown' was born from our knowledge that our audiences are experiencing their entertainment on multiple platforms, so we combined their biggest online activity--gaming--with TV."
Hosted by iCarly's Jerry Trainor, the "AddictingGames Showdown" was created to spotlight the booming online games industry, which grew 23 percent in 2008 and now reaches 86 million players according to comScore. The winners were announced on TV and on the "AddictingGames Showdown" microsite which drew 16 million game plays and 26.5 million page views since its launch on June 3, 2009.
"The AddictingGames Showdown" winners include:
World's Hardest Game
Best Performance by a Monkey
Developer: Ninja Kiwi
Most Courageous Stick Figure Stunt
Electric Man 2
Developer: DX Interactive
Greatest Escape Game
Escape the Car
Developer: Afro-Ninja Productions
Best Game from Planet Random
Developer: Gamepill Inc.
Your Mom's Favorite Game
Let's Get Cookin'
Developer: The Article 19 Group
Mostest Edumacational Game
Developer: Alejandro Guillen
Best Performance by a Robot
Build a Robot 3
Most Adrenaline Pumping Game
Poppiest Pop Culture Game
Developer: Odd1 Inc.
AddictingGames, the number-one youth-targeted gaming site and one of CNET's top five gaming sites (December 2008), is the number-one place to reach Men 12 to 24 who are gaming online (source: comScore, May 2009). The site just had its best month ever with 11.9 million unique visitors (source: comScore U.S., May 2009). With 50 new games launching every month, AddictingGames provides games that are fresh, timely and relevant to pop culture.
AddictingGames is part of the Nickelodeon Kids and Family Group portfolio of digital sites, which serves kids, tweens and teens, and parents, and focuses on the pre-eminent activities that its audiences participate in online: games, social networks and community, and video. Nickelodeon Kids and Family Group's portfolio of digital sites ranks as number one in all key metrics with 28.8 million monthly visitors; 122 million total visits; 1.7 billion page views; and 78.1 minutes for average time spent per visitor, according to May's comScore Media Metrix.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years.