JOBRO News!: “JONAS” is Tuesday’s No. 1 TV Program Among Kids 6-11 and Tweens 9-14, Towering Over its Closest Time Period Competitor, Nickelodeon

by Robert Seidman
Article Source: TV By The Numbers

Ratings Highlights For Tuesday, May 26, 2009 -
Final National Ratings

“JONAS” is Tuesday’s No. 1 TV Program Among Kids 6-11 and Tweens 9-14, Towering Over its Closest Time Period Competitor, Nickelodeon,

by Impressive Double-Digit Percent Margins

In Total Viewers, “JONAS” Ranks as Cable’s No. 1 Telecast at 6 O’Clock

“JONAS” Lifts Disney Channel to its Best Time Period Ratings in 6 Weeks

in Kids 6-11, and Second-Best on Record in Nearly 18 Months

“JONAS” Hits a Series High Among Boys 6-11 and Delivers

the Series’ Second-Best Ratings to Date Among Tween Boys

“JONAS”

On Tuesday, May 26, 2009, Disney Channel’s original series “JONAS” stood as TV’s No. 1 telecast for the day in Kids 6-11 (1.3 million/5.4 rating) and Tweens 9-14 (1.1 million/4.6 rating), driving the network to a No. 1 rank in Total Day in the key demos.

At 6 o’clock “JONAS” delivered a commanding victory, ranking as TV’s No. 1 program in Kids 6-11 (1.3 million/5.4 rating) and Tweens 9-14 (1.1 million/4.6 rating), overshadowing runner-up Nickelodeon by 41% in Kids 6-11 (1.3 million vs. 919,000) and by 79% in Tweens 9-14 (1.1 million vs. 615,000). In Total Viewers “JONAS” was cable’s No. 1 telecast in the half-hour (2.8 million).

• “JONAS” recorded Disney Channel’s highest delivery in the time slot in 6 weeks in Kids 6-11 (1.2 million) and second-highest in nearly 18 months - since 4/14/09 and 1/1/08, respectively.

• “JONAS” surged over year-ago time period levels (05/27/08), increasing by 56% in Total Viewers (2.8 million vs. 1.8 million), by 47% in Kids 6-11 (1.3 million vs. 882,000) and by 40% in Tweens 9-14 (1.1 million vs. 786,000).

• “JONAS” hit a series high in Boys 6-11 (495,000/4.0 rating) and delivered at second-best levels in Tween Boys (363,000/2.9 rating), increasing by a solid 71% (289,000) and 59% (229,000), respectively, over year-ago time period averages (5/27/08).

(Source: Nielsen Media Research (preliminary, Live + Same Day, 5/26/09). Ratings based on national rating unless otherwise noted.

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