Wednesday, May 27, 2009

Disney Superstars Hit The Stages this Summer

By Dave Schlenker
Entertainment Editor
Amid the more-fire-than-brimstone fervor of Green Day’s tour, two other acts venturing into Florida this summer stand to be just as, if not more, bankable.

If you haven’t heard — or heard of — the Jonas Brothers or Demi Lovato, ask your kids. If you do not have kids, consult your neighbor’s kids. If they are not around, they likely are holed up somewhere listening or watching the Jonas Brothers or Demi Lovato.

These are Disney Channel-launched pop-rock acts that are the closest things to Beatlemania the 21st century has seen outside of fellow Disney star Miley Cyrus. Lovato and the Jonas Brothers are both top-rated TV stars on the Disney Channel, which has found a massively successful niche with pop-rock programming aimed at children and tweens.

Both acts represent multimillion-dollar industries. The Jonas Brothers alone ranked No. 89 on Forbes power listings last year. They were worth $12 million last summer, and that was before their last No. 1 album, 3-D concert movie, Disney Channel sitcom and kazillions of dolls, posters and lunchboxes....


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