Disney Channel Ranks as Friday’s No. 1 TV Network in Target Kids

via Disney Press Release:

Quick Take for Friday, August 7, 2009 – National Live + Same Day Ratings

Boasting All New Episodes of Hit Series “Wizards of Waverly Place,”
“The Suite Life on Deck” and “Phineas and Ferb,” Disney Channel
Ranks as Friday’s No. 1 TV Network in Target Kids

Owning 3 of Friday’s Top 4 Cable Telecasts, Disney Channel is
TV’s No. 1 Network from 8:00 – 9:30 P.M. in Total Viewers,
and Friday’s No. 1 Cable Network Overall

“Wizard of Waverly Place” and “The Suite Life on Deck” Are TVs Top 2 Shows in Target Kids, with the Net Home to Friday’s Top 10, and 19 of the Top 20

Growing its Audience for the 5th Straight Week and Posting Series Highs in Viewers and Kids 6-11, “Phineas and Ferb” is Friday’s No. 1 Animated TV Show

Friday, August 7, 2009

Featuring all-new episodes of “Wizards of Waverly Place,” “The Suite Life on Deck” and “Phineas and Ferb” from 8:00 – 9:30 p.m., Disney Channel ranked as TV’s No. 1 network in the time period in Total Viewers (4.7 million), Kids 6-11 (2.1 million/8.7 rating) and Tweens 9-14 (1.8 million/7.5 rating). In fact, Friday’s win marked Disney Channel’s 4th straight week as cable’s No. 1 network in Total Viewers in the time period, and 2nd time in 4 weeks the net clinched TV’s No. 1 spot.

On a Total Day basis, boasting TV’s Top 10 TV telecasts in key kids, and 19 of the Top 20 overall, Disney Channel qualified as TV’s No. 1 network in Kids 6-11 (932,000/3.8 rating) and Tweens 9-14 (779,000/3.2 rating). In Total Viewers (2.2 million), home to 3 of Friday’s Top 4 telecasts, Disney Channel was cable’s No. 1 network for the entire day.

“Wizard of Waverly Place” (8:00 – 8:30 p.m.)

Friday’s part 3 of “Wizards of Waverly Place’s” 4-episode saga “Wizards & Vampires” was TV’s No. 1 telecast in Tweens 9-14 (2.1 million/8.5 rating) and No. 2 in Kids 6-11 (2.1 million/8.7 rating). In Total Viewers, Friday’s outing stood as cable’s No. 2 telecast, falling just shy of USA’s highly promoted final season premiere of “Monk” (5.0 million vs. 5.1 million).

• TV’s dominant No. 1 program at 8 o’clock, “Wizards of Waverly Place” towered over second-place CBS by nearly 1 million viewers, or by 22% (5.0 million vs. 4.1 million). In kid measures, “Wizards” held a triple-digit percent advantage over No. 2 Nickelodeon in Kids 6-11 (196% – 2.1 million vs. 709,000) and Tweens 9-14 (359% – 2.1 million vs. 376,000).

“The Suite Life on Deck” (8:30 – 9:00 p.m.)

Friday’s original “The Suite Life on Deck” was TV’s No 1 telecast on Friday in Kids 6-11 (2.3 million/9.4 rating), and No. 2 telecast in Tweens 9-14 (2.0 million/8.2 rating), marking the show’s best outing since its premiere weekend in late-September 08. In Total Viewers (4.9 million), Friday’s outing also hit best-since-premiere levels, ranking No. 3 among the day’s cable telecasts.

• At 8:30 p.m., “The Suite Life on Deck” crushed all TV competition in the half hour, ranking No. 1 in Total Viewers (4.9 million), Kids 6-11 (2.3 million/9.4 rating) and Tweens 9-14 (2.0 million/8.2 rating).

o In target kids, Disney Channel more than tripled second-place Nickelodeon in the time period in Kids 6-11 (2.3 million vs. 647,000) and delivered more than six times the number of Tween 9-14 viewers (2.0 million vs. 323,000).

• Week to week, “The Suite Life on Deck” nearly doubled its delivery in Total Viewers (4.9 million vs. 2.6 million) and Kids 6-11 (2.3 million vs. 1.2 million), and more than doubled in Tweens 9-14 (2.0 million vs. 972,000).

“Phineas and Ferb” (9:00 – 9:30 p.m.)

Friday’s No. 1 animated TV telecast in Total Viewers and target kids, “Phineas and Ferb” grew its audience for the 5th consecutive week, ranking as the series’ most-watched telecast on record in Total Viewers (4.1 million) and Kids 6-11 (2.0 million – tied series premiere), and 3rd-most-watched episode ever in Tweens 9-14 (1.4 million).

• At 9 o’clock, “Phineas and Ferb” was easily TV’s No. 1 program with kids, nearly tripling runner up Nickelodeon in Kids 6-11 (2.0 million vs. 702,000) and Tweens 9-14 (1.4 million vs. 471,000). In Total Viewers, “Phineas and Ferb” was TV’s No. 1 animated show in the half hour, and cable’s No. 2 program.

(Source: Nielsen Media Research (8/7/09, Live + Same Day U.S. Ratings).