A new tween apparel and accessories line inspired by Nickelodeon's hit live-action series True Jackson VP is being launched exclusively at Walmart stores.
The 'Mad Style by True Jackson' range touches on the trends from the fashionable TV show, and every item from sneakers to dresses retails at $14 or under.
Designed by Jane Siskin, president and chief executive officer of L'Koral LLC, the apparel line features long sleeved henley T-shirts, graphic knit tees, fashion leggings, jumper dresses, tunic dresses, Mary Jane shoes and ballet flats.
"Mad Style is a fashion collection filled with classic styles with a twist that can be customized to fit any tween's style mood," Siskin says.
A microsite has also been developed where kids can log on to view images of the line, get weekly style tips and play dress-up games.