Wednesday, July 22, 2009

Alloy Entertainment's "Private" Series Launches on; Evan Taubenfeld Joins The Cast!

By Bernadette Giacomazzo (

“Private”, the online series, based on Alloy Entertainment’s (AE) New York Times bestselling Private books, will debut Tuesday, July 21st, 2009 on Alloy Media + Marketing's “TV” (, a premium digital platform for original and short-from programming and at, executive producer and AE President Leslie Morgenstein announced today.

Musician Evan Taubenfeld will make his acting debut in Private in the role of “Blake Pearson.” He will also contribute original music to the series. Fans of Avril Lavigne will already be familiar with Taubenfeld’s musical talent. The 26-year-old Baltimore native got his start as Lavigne’s musical director and lead guitarist; he also wrote several of her hits. Evan is preparing to release a debut solo album titled Welcome to the Blacklist Club in the fall of 2009 on Sire Records.

“Alloy Entertainment’s audience is already huge fans of Evan’s music, and we know they are going to be as impressed as we are when they see his acting debut,” said Morgenstein.

Kelsey Sanders will be joining Taubenfeld as series lead “Reed Brennan”. Sanders recently wrapped production on the independent film Au Pair, Kansas and appeared in the film Wild Child opposite Emma Roberts. Tween audiences will also know her from her guest appearances on such hit shows as iCarly and Wizards of Waverly Place as well as her hosting spot on Disney’s Movie Surfers where she interviews celebrities behind the scenes on some of Disney’s biggest productions.

The original web program will debut on Tuesday with the launch of Private: The Casting Call, a six-part reality series introducing viewers to the three finalists who were chosen through an online casting contest and follows them as they compete for the role of “Kiran Hayes” in Private. The three week program will chronicle the actresses’ experiences as they face the ups and downs of the audition process as well as compete in various acting challenges. A panel of judges, including Gossip Girl executive producer Bob Levy and Private” series writers Veronica Becker and Sarah Kucserka (formerly of “Ugly Betty”), will critique the actresses performances at the conclusion of each episode.

Immediately following the conclusion of the reality series, Private, the twenty-episode series will launch on “TV” (, airing three new webisodes per-week. Dennie Gordon (“The Ex List,” “What a Girl Wants”) will serve as director of both the original series and the casting of reality competition. Veronica Becker and Sarah Kucserka, who most recently served as writers for the hit ABC hit series Ugly Betty, adapted the Private book series for the web.

“As a murder mystery thriller, we have designed the series for both the Private book fan base as well as the audiences tuning in for the first time,” said executive producer Josh Bank. “From the reality series’ highs and lows to the cattiness of our boarding school girls, Private will keep viewers on the edge of their seats and anticipating the original four minute episodes that will be delivered to them three times weekly throughout the summer.”

The “TV” “Private” channel and the dedicated “Private” website ( will be updated regularly, with additional “bonus” content for fans, including promotional sweepstakes, polls, and interviews with Private author Kate Brian, the series director, writers and cast members, as well as the reality series contestants.

Private, by author Kate Brian, continues to be published twice annually by Simon & Schuster Children’s Publishing. Paradise Lost: Private, Book 9 was released on February 24, 2009 and is a New York Times bestseller.

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