Wednesday, July 1, 2009

Nickelodeon's iCarly Ranks as Second Quarter's Top Kid, Tween Show in Basic Cable

Nick Scores Top Three Kids' Programs in 2Q: iCarly, SpongeBob SquarePants and The Penguins of Madagascar

NEW YORK, June 30 /PRNewswire/ -- Closing out the second quarter, Nickelodeon's iCarly is the number-one program on all of broadcast and cable with kids 6-11 and tweens 9-14 and the number-one live-action program with kids 2-11. The show also stands as cable's top kids' program among total viewers (source: NMR, Live + 7 Day from 3/30/08; Live + Same Day from 6/14/09-6/28/09). Starring Miranda Cosgrove and now nominated for four TEEN Choice Awards, iCarly hit several highs this quarter, including placing first among entertainment programming in May with total viewers. The series' second quarter performance was propelled by new episodes including "iDate a Bad Boy" (May 9, 8 p.m. ET/PT), which was kids 6-11 and tweens top series' telecast for second quarter, earning 7.2 million total viewers.

Year to date (12/29/08-6/28/09), iCarly ranks as the number-one kids' program on all of broadcast and basic cable with K2-11, K6-11, T9-14 and total viewers (P2+), and draws nearly 26 million total viewers each week. (Source: NMR, Live + 7 Day from 12/29/08; Live + Same Day from 6/14/09-6/21/09, NMR, NPower, Average Weekly CUME).

Nick's latest hit animated series, The Penguins of Madagascar, finishes as the number-one animated show with kids and total viewers for the quarter--followed by number-two ranked SpongeBob SquarePants. Since launch (March 28, 2009), The Penguins of Madagascar has quickly become a hit, averaging more than 24 million total viewers each week across all of its plays on Nick (Source: NMR, Live + 7 Day from 3/28/09; Live + Same Day from 6/14/09-6/21/09, NMR, NPower, Average Weekly CUME). SpongeBob SquarePants, as it celebrates its 10th Anniversary, is the number-one animated series year to date among kids 2-11 and has been for more than seven years.

Overall, Nickelodeon closes second quarter as basic cable's top total day network for kids and total viewers (P2+), marking its 15th consecutive year as cable's leading network during total day. Year to date, Nickelodeon also maintains double-digit leads over competitors and is the number-one total day network with its key demographics (kids 2-11, kids 6-11, tweens 9-14, persons 2+).

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