To many, the words "tween TV" probably brings images of Miley Cyrus and the Jonas Brothers, but it's Nickelodeon's iCarly that is actually the number-one program this quarter on all of broadcast and cable with tweens 9-14, and the number-one live-action program with Kids 2-11 (according to press releases). The show follows Carly Shay and her two best friends, Sam and Freddie, as they experience life and create their popular webcast shows for and about kids their age. One thing that draws kids to iCarly, is that the show actually uses real footage sent in by kids via the iCarly website on the show within a show webcast.
With all of this popularity, it's not surprising that Nick will air and hour-long TV iCarly event. In "iFight Shelby Marx," Carly goes up against teen fighting champion Shelby Marx (guest star Victoria Justice) in the boxing ring. The event is supposed to be a promotional kind of thing for Carly's webcast and Shelby's fighting career. But, when Carly accidentally offends Shelby, the fight promises to get more personal. Will Carly find a way to get herself out of trouble this time? Kids can find out when the show airs on Friday, Aug. 7, (8:00 p.m. ET/PT). Nick will also launch an online “iFight Shelby Marx” mini site for fans to get exclusive footage, game and downloads for the movie event. By August 3, there will be an online game called “iKick Butt.” I guess I must be getting old, because idon't think that's a very nice name for a game. I'm sure tweens will love it. (Photo credit: Lisa Rose/Nickelodeon)