Media Alert: First Ever National Tween Girl Summit Feature Stories and Interviews

WHAT: The FIRST EVER NATIONAL TWEEN GIRL SUMMIT

        Over 250 nine to 14-year-old tween girls from around the country
       will convene with policy makers, marketers, experts, celebrities
       and other persons of note (TBA) for the first ever National Tween
       Girl Summit. The daylong Summit will examine the minds, motivation
       and lives of tween girls, giving them a platform to share their
       thoughts and opinions on a wide range of subjects and discuss
       important topics such as community service and activism, personal
       safety online and off, tween pressure and self-image, what's hot
       and what's not in the world of tweens and much more. The Summit
       aims to give these intelligent, compassionate, ambitious girls,
       who are just a few years away from the legal voting age, A
       PLATFORM TO SPEAK UP AND BE HEARD now on important global topics.
       The agenda also includes a celebrity filled night of entertainment
       for those in attendance.

       Thanks to generous sponsors such as Electronic Arts Inc. (EA)
       (NASDAQ: ERTS), THE SUMMIT IS FREE TO ALL TWEEN GIRLS, AND PRESS,
       WHO ATTEND.

WHERE:   The historic Capital Hilton Hotel in Washington, D.C.

WHEN:   October 10, 2009 from 8am - 10:30pm, including evening
       entertainment

PRESS:  Members of the Press must register to attend The National Tween
       Girl Summit.Please note that the number of press allowed to attend any
       specific session and/or to conduct one-on-one interviews will
       be limited, and cameras/video equipment will only be allowed in
       certain sessions with pre-approval from the Summit Press office.

       BY REGISTERING EARLY, we will be better able to accommodate your
       specific needs.
       To register, please visit
       http://www.tweensummit.com/press_registration.php

       IF YOU ARE UNABLE TO ATTEND THE SUMMIT BUT ARE INTERESTED IN
       COVERING SUMMIT NEWS, please visit
       http://www.tweensummit.com/press_registration.php to register as
       NON-ATTENDING press. By letting us know your areas of interest --
       keynotes, break out sessions, onsite research, interviews with
       experts and tweens, etc. -- we will be better able to accommodate
       your needs in a timely manner.

DETAILS: AK Tweens, the nation's leading tween girl research firm, and
       AllyKatzz.com, the country's largest COPPA compliant tween girl
       social networking site, are hosting The National Tween Girl
       Summit. For general information on the Summit, including the
       Summit agenda, please visit http://www.tweensummit.com/index.php


CONTACT: Questions? Contact Wendy Simmons (wendy@vendeloo.com), or Laura
       Camien (laura@vendeloo.com) of Vendeloo PR at 718.522.9873.